A connecting platform in Dickens style

In the eventful year 2020, Siemens wanted to experience the feeling of being together around the holidays, but then online. In co-creation with event agency Obsession, we created the Siemens Kerstival. A unique and tailor-made Squares, which we have completely designed in Dickens Christmas style.

The platform was set up with recognizable and important elements for Siemens employees. The Mauritshuis, the Nieuwe Kerk and the Siemens head office in The Hague were visible. Different game elements ensured interaction and playful competition with each other. For example, we built Pacman, a selfie competition and a Live pub quiz into the platform. At least 650 employees took part in the online event. On average, 400 of the 1,300 employees attended the Kerstival every day.

Details

Event days: 5 days

Target Audience:
Siemens staff

Number of persons:
1300

Program:
End of year messages from the head quarters
Tour Mauritshuis
Pubquiz
Selfie contest
Pacman

Stages:
Siemens Head office
Mauritshuis
Christmas Market
Selfie tree
Pacman
End of year gift
Café

Sessions: Vimeo